What are Superfoods?
The big 3 benefits of Superfoods
From The Whole Foods Market Cookbook
According to many health and nutrition experts, “Superfoods,”--foods that are packed with nutrients, fiber and antioxidants--can help promote health when incorporated into a regular daily diet. Examples include açai, pomegranate, green tea, goji berries and leafy greens. All superfoods contain fiber and phytochemicals--the substances in plants that give them color, flavor and disease resistance. Basically, it’s like nature has loaded all the nutritional necessities into one neat package—perfect for athletes needing the most powerful foods possible.
Only 11% of U.S. adults meet the guidelines for [consumption of] both fruits and vegetables (American Journal of Preventative Medicine, April 2007). Here are the top three reasons Superfoods are so “super”:
- ANTIOXIDANTS protect the body from wear and tear, while strengthening the immune system, muscles, bones and skin. They do this by stabilizing cell-damaging “free radicals” that form as we use energy and age. Unhealthy, processed and sugary foods, stress, excessive exercise, extended sun exposure and some chemicals in our environment also spur free radical production. The more antioxidants present in the body, the less damage free radicals can cause.
- NUTRIENTS in most superfoods consist of vitamins and minerals of the type found through studies to be lacking in many Americans’ diets, yet key to health. They include vitamin A (as carotenoids), vitamin C, the B vitamin folate, magnesium and potassium. Some superfoods also contain protein, “good carbs” and oh-so-important healthy fats, such as omega-3s and GLA (gamma-linolenic acid).
- FIBER aids digestion and improves absorption of nutrients, increases insulin effectiveness and feelings of “fullness” while decreasing the risk of certain diseases. The typical U.S. diet only includes about half the recommended 25-30g/day. See why you need more?
POLY WHAT? A few less familiar terms:
Anthocyanins – Flavonoid antioxidants that make up the purple, red and blue-black pigments in certain fruits.
Carotenoids – Important antioxidants including beta carotene, lycopene, lutein, zeaxanthin and others that especially benefit eye and artery health.
Ellagic acid – A type of polyphenol antioxidant prominent in berries that activates enzymes
Flavonoids – The largest class of antioxidants, of which more than 5000 have been identified in foods.
Quercetin – A type of flavinoid antioxidant which may also support healthy inflammation response.
Curious? Confused? Ask a question and you’ll discover that our Whole Body Team Members are thoroughly trained and well educated about the products Whole Foods Market offers. They are there to help you make the most informed decisions for your needs.

